Custom Business Signs – The Impact on Customer Perception and Sales

While it may seem like a lot of time and money goes into social media, website design, and digital marketing strategies, small business owners should not discount the power of traditional, custom signs. In fact, a well-designed sign is the most cost-effective way to build brand awareness and drive traffic into your physical location.

According to research, 8 out of 10 shoppers have reported entering a store or business solely based on the quality of its signage. Investing in a quality, one of a kind sign for your business will communicate to consumers that you take pride in the products and services that you offer. This will also reflect positively on your company, as word of mouth spreads among customers that you treat your customers with the same level of professionalism and value that you put into your signage.

The first impression a potential customer will have of your business is the sign they see on the road or in front of it. It is important to keep in mind that your signage will help establish the vibe of your business, whether it’s upscale and sophisticated, trendy and fun, or reliable and professional. You can use the colors, fonts, and layouts of your sign to cement this image in a customer’s mind and make them more likely to visit.

Signs are a great form of marketing because they can be easily altered or updated to match current promotions, events, and sales. This makes them a more effective tool for marketing than other forms of advertising, which can be more expensive to change when you need to adjust them.

Another reason to invest in high-quality, one of a kind business signs is that they will stand out to potential customers and give you a leg up on the competition. Not only does a well-designed sign represent your company as an established, reliable, and trustworthy place to shop, but it will also let potential clients know that you are ready to serve them.

If you are looking to invest in a new, one of a kind sign for your company or need to have some of your old ones refreshed, talk to a trusted and experienced professional at your local Fresno sign shop. They will be able to guide you through the process of choosing a material, layout, and fabrication method that will best suit your needs. They can also show you samples of the various types of signs they can make, so you can get a sense of what type of sign will best complement your brand and fit in with your space. You can also utilize their order calculators to get a price quote for your sign before you decide on a final design. This will ensure that you are getting the most out of your investment and that your custom sign will truly be a piece of art for your business.